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REPORT

Priced for Yesterday: How Tariff Volatility is Breaking CPG Margin Models

Tariff rates have swung from 2.5% to 27% and back down inside a single year, representing more than a temporary disruption—it’s the new operating environment.

CPG brands can no longer simply react. This report introduces a new gross margin framework for brands navigating the tariff landscape in 2026.

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What's inside:

  • The Current Tariff Landscape: What Changed & Why It Matters
  • Why The Keystone Markup Is Dead
  • What the Three-Tier Framework Looks Like  in Practice
  • 7 Steps CPG Brands Can Take Now to Tariff-Proof Themselves
  • How Kickfurther Helps Brands Weather Tariff Uncertainty

Download the report now for a deep dive into tariff volatility and the actionable steps you can take today for your business.

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“This research is practical. The recommendations are actionable. Use them to build resilience, protect your margins, and grow and succeed.”
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Gregg Gordon, CEO, Kickfurther

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