---
title: Tariff Volatility LP
image: https://info.kickfurther.com/hubfs/How%20Tariff%20Volatility%20is%20Breaking%20CPG%20Margin%20Models.png
---

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##### REPORT

## Priced for Yesterday: Why the CPG Margin Model is Broken and How to Fix It

 

CPG brands can no longer simply react to today's volatile market. Tariff rates have swung from 2.5% to 27% and back down inside a single year, representing more than a temporary disruption—it’s the new operating environment. But it's so much more than tariffs. CAC, freight, and gas prices have all put pressure on costs.

This report introduces a new gross margin framework for brands navigating the new landscape in 2026.

[Get the Report](https://info.kickfurther.com/tariffvolatility#formanchor)

### What's inside:

- **The Current Landscape:** With a focus on tariff volatility.
- **Why The Keystone Markup Is Dead**
- **What the Three-Tier Framework Looks Like  in Practice**
- **7 Steps CPG Brands Can Take Now to Future-Proof Themselves**
- **How Kickfurther Helps Brands Weather Market Uncertainty**

Download the report now for a deep dive and the actionable steps you can take today for your business.

### Get the Report Now

> “This research is practical. The recommendations are actionable. Use them to build resilience, protect your margins, and grow and succeed.”
> 
> ![1745413338127](https://info.kickfurther.com/hs-fs/hubfs/1745413338127.jpeg?width=75&height=75&name=1745413338127.jpeg)
> 
>  Gregg Gordon, CEO, Kickfurther

## Funding Customer's purchase orders from these Retailers and more

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