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REPORT

Priced for Yesterday: Why the CPG Margin Model is Broken and How to Fix It

 

CPG brands can no longer simply react to today's volatile market. Tariff rates have swung from 2.5% to 27% and back down inside a single year, representing more than a temporary disruption—it’s the new operating environment. But it's so much more than tariffs. CAC, freight, and gas prices have all put pressure on costs.

This report introduces a new gross margin framework for brands navigating the new landscape in 2026.

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What's inside:

  • The Current Landscape: With a focus on tariff volatility.
  • Why The Keystone Markup Is Dead
  • What the Three-Tier Framework Looks Like  in Practice
  • 7 Steps CPG Brands Can Take Now to Future-Proof Themselves
  • How Kickfurther Helps Brands Weather Market Uncertainty

Download the report now for a deep dive and the actionable steps you can take today for your business.

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“This research is practical. The recommendations are actionable. Use them to build resilience, protect your margins, and grow and succeed.”
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Gregg Gordon, CEO, Kickfurther

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