SHELF SMARTS: The Retail Playbook for Scaling CPG Brands

Landing on retail shelves is one challenge. Staying there and being ready to scale when you do is another. In this tactical session, three retail experts walk you through the playbook every CPG brand needs:

• How to pitch buyers and turn meetings into POs (Tia Ellis, Wildflower Insight)
• How to design displays that earn sell-through and reorders (Scott Carter, OnQ Solutions)
• How to fund the production behind it all without taking on debt or giving up equity (John Donovan, Kickfurther).

You'll leave with frameworks, templates, and a checklist to ensure you’re ready for retail and can apply them to your next buyer conversation.