CPGrow & Sell: From First Click to First Purchase
Your brand story has to win over two very different but equally important audiences: customers and buyers.
There's the second a shopper decides whether to stop scrolling and click "add to cart." And there's the buyer meeting where a few minutes decides whether your product earns a spot on the shelf.
Most founders are good at one of these conversations. Growing brands must learn to master both.
In this session of the CPGrow & Succeed Series, we bring together experts who live on opposite ends of that journey. David Chon, Director of Growth at Hawke Media, the "Outsourced CMO" behind brands like Crocs and Red Bull. And Tia Ellis, Founder of Wildflower Insight, who brings a buyer's eye and a founder's hustle to getting brands off the pitch and onto the shelf.
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