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CPGrow & Sell: From First Click to First Purchase

Your brand story has to win over two very different but equally important audiences: customers and buyers.

There's the second a shopper decides whether to stop scrolling and click "add to cart." And there's the buyer meeting where a few minutes decides whether your product earns a spot on the shelf.

Most founders are good at one of these conversations. Growing brands must learn to master both.

In this session of the CPGrow & Succeed Series, we bring together experts who live on opposite ends of that journey. David Chon, Director of Growth at Hawke Media, the "Outsourced CMO" behind brands like Crocs and Red Bull. And Tia Ellis, Founder of Wildflower Insight, who brings a buyer's eye and a founder's hustle to getting brands off the pitch and onto the shelf.

 

Register to Join Us!

Join David, Tia, and Hayley Sullivan, Partnerships Manager at Kickfurther, on Oct. 26 at 11am PT / 2pm ET to learn how to:
  • Get discovered and turn a first click into a first purchase
  • Build the kind of traction a retail buyer actually cares about
  • Understand what buyers want to hear and the pitch mistakes that end meetings early
  • Fund the inventory when your first big PO lands, without draining cash
  • Drive demand that pulls product off the shelf
  • Maintain that momentum so you can scale onto even more shelves

Whether you're chasing your first thousand customers or your first big retail order, you'll leave with a clear map of the whole journey, and how to keep the engine running so you never run out of fuel as you grow.

Funding Customer's purchase orders from these Retailers and more

p2plending

Don't pay until you sell with Kickfurther's consignment model

Your payment obligation only begins once your sales are made. This alleviates the cash-flow pinch that lenders cause without customized repayment schedules. Free up capital to invest in scaling your business without impeding your ability to maintain inventory